Sophea In Wonderland is a Brunei children's store featuring a curated collection of nostalgic toys, chic nursery essentials and all things whimsical for your little darlings.
We are proud to be the official retailer for some of the best brands in children’s interior, toys and accessories.
Our Values
We believe first and foremost in a business with barakah.
We focus on design-led and functional products that are original and safe for our children; toys that are heirloom quality that can be passed on to the next generation. We also focus on brands that are eco-friendly, sustainably sourced and ethically produced.
We believe in offering products at a fair price.
Our Mission
Our customers are at the heart of our business.
Our mission is to create an immersive shopping experience of walking into Sophea’s universe!
Our mission is also to be a happy part of the children’s childhood, to celebrate every milestone with them, to create memories with them.
We strive to offer Brunei parents (and overseas!) the best in children's brands at a fair price.
I LOVE ambuyat! 🤍 I could seriously eat it every day! Growing up, ambuyat Fridays were a tradition with my grandparents—we’d sit on the floor and enjoy it "behidang" style. It always felt like a special occasion with the whole family gathering together. 🥰 Now, I’m keeping the tradition alive with my own family, making ambuyat at least once a week! 💪🏼 It’s a skill that’s sadly fading, but I’m SO happy to see more and more restaurants bringing ambuyat back on the menu!
A big thank you to everyone for sharing your fave ambuyat spots! Selamat bekayuh, everyone! 🚣♀️🍽️